CleanSmart

About

CleanSmart removes duplicates, fixes formatting, fills gaps, and flags anomalies in one automated pass. No code. No data engineers. Native integrations with HubSpot, Salesforce, Mailchimp, Klaviyo, and Shopify. Built for Marketing Ops, RevOps, and SalesOps teams at growing businesses. If you manage customer data across HubSpot, Salesforce, Mailchimp, Klaviyo, or Shopify, you know the problem. The same contact appears three times with slightly different names. Phone numbers are formatted six different ways. Fields are blank. Records from one system don't match records in another. And fixing it falls on whoever has the time — which is usually you, manually, in a spreadsheet. CleanSmart automates the entire process in a single pass. No code. No data engineering background required. **One Pass. Four Problems Solved.** Most data cleaning tools handle one problem at a time. You deduplicate in one tool, standardize formats in another, and fill gaps manually. CleanSmart runs four operations together so you clean once and move on. SmartMatch finds and merges duplicate records using AI-powered semantic matching. It catches the duplicates that exact-match logic misses — "Jon Smith" and "John Smith" at the same company, "IBM" and "International Business Machines," "Robert" and "Bob." You configure the sensitivity threshold. CleanSmart does the matching. AutoFormat standardizes phone numbers, email addresses, dates, names, and addresses across your entire dataset in seconds. The formatting inconsistencies that accumulate over months of manual data entry get resolved in a single run. SmartFill predicts and fills missing values using patterns in your existing data. If most of your records with a particular zip code are in the same city, SmartFill can fill the blank city fields with high confidence. Every prediction gets a confidence score — you decide what threshold triggers automatic filling versus human review. LogicGuard flags statistical outliers and impossible values before they corrupt your reporting. Ages over 150. Negative revenue figures. Phone numbers with the wrong number of digits. These get surfaced for review rather than silently passed through to your CRM or analytics platform. **You Stay in Control** CleanSmart doesn't automate blindly. Every change is logged with a confidence score. High-confidence changes apply automatically. Lower-confidence changes go to a human review queue where your team can approve, reject, or manually correct individual records. You get the speed of automation without handing over decisions about real customer data to a black box. A complete audit trail logs what changed, why it changed, and when — field by field, record by record. That's useful for internal accountability and essential for teams with GDPR or CCPA compliance requirements.

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