3 alternatives · Heatmaps & Session Replay
Best alternatives to Microsoft Clarity in 2026
Microsoft Clarity offers heatmaps, session recordings, and aggregate behavior insights like rage clicks and dead clicks, with no cost and no cap on the number of sessions recorded, a genuinely unusual offer in a category where every competitor eventually charges by volume. It is funded through Microsoft's advertising ecosystem rather than subscription revenue, which is how it sustains being free at any scale.
What is Microsoft Clarity?
Why look for Microsoft Clarity alternatives?
Being free comes with fewer bells and whistles than paid competitors: Clarity does not include on-site surveys or feedback widgets the way Hotjar does, and its analysis and segmentation tools are less advanced than FullStory's enterprise-grade search. For teams that specifically need surveys alongside heatmaps, Hotjar remains the more complete single tool.
3 alternatives to Microsoft Clarity
The most recognized heatmap, session recording, and on-site survey tool.
Hotjar shows you where users click, scroll, and drop off with visual heatmaps and session recordings, plus on-site surveys and feedback widgets, and is now part of Contentsquare.
Session replay and heatmaps covering both web and native mobile apps.
Smartlook covers session replay, heatmaps, and funnel analysis for both websites and native mobile apps, differentiating itself from web-only tools with mature mobile SDKs.
Enterprise-grade digital experience analytics with powerful session search.
FullStory offers session replay and behavior analytics with deep search and segmentation across every recorded session, built for larger teams analyzing user experience at scale.
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Frequently asked
Is Microsoft Clarity actually completely free?
Yes, there is no paid tier at all. It is entirely free regardless of traffic volume, which is unusual in this category and is possible because Microsoft funds it through its advertising business rather than subscription revenue.
What is a "rage click" in Clarity?
It is an automatic flag when a user clicks the same element repeatedly in frustration, usually indicating something on the page is broken or not responding as expected, which Clarity surfaces without you having to watch every recording manually.
Does Microsoft Clarity have heatmaps?
Yes, it includes click, scroll, and area heatmaps alongside session recordings, covering the same core visual analytics as paid tools like Hotjar.
Is there a catch to Clarity being free?
The main tradeoff is fewer advanced features than paid tools, no on-site surveys, and less sophisticated segmentation and search across recordings, rather than any hidden cost.
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