3 alternatives · Heatmaps & Session Replay
Best alternatives to Smartlook in 2026
Smartlook offers the same core building blocks as Hotjar (session recordings, heatmaps, funnel analysis) but with a specific emphasis on native mobile app support alongside web, using dedicated iOS and Android SDKs to record in-app sessions the way Hotjar records web sessions. This makes it a more natural fit for products with a mobile app component, not just a website.
What is Smartlook?
Why look for Smartlook alternatives?
Smartlook's brand recognition is smaller than Hotjar's, and its on-site survey and feedback tooling is less developed. Teams with a web-only product and no mobile app usually find Hotjar's ecosystem, or Microsoft Clarity's free pricing, a more natural default.
3 alternatives to Smartlook
The most recognized heatmap, session recording, and on-site survey tool.
Hotjar shows you where users click, scroll, and drop off with visual heatmaps and session recordings, plus on-site surveys and feedback widgets, and is now part of Contentsquare.
Completely free heatmaps and session recordings, no visitor cap.
Microsoft Clarity provides heatmaps, session recordings, and behavior analytics entirely free with no visitor or session limits, funded by Microsoft's advertising business rather than subscriptions.
Enterprise-grade digital experience analytics with powerful session search.
FullStory offers session replay and behavior analytics with deep search and segmentation across every recorded session, built for larger teams analyzing user experience at scale.
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Frequently asked
Does Smartlook work for mobile apps?
Yes, this is its key differentiator. It offers native iOS and Android SDKs for recording in-app sessions and heatmaps, going beyond the web-only focus of Hotjar and Microsoft Clarity.
Is Smartlook free?
Smartlook has a free plan with a limited number of monthly sessions, with paid plans scaling by session volume, similar in structure to Hotjar's pricing model.
What is funnel analysis in Smartlook?
It shows where users drop off across a defined multi-step flow, like a signup or checkout process, helping identify exactly which step is causing the most abandonment.
How does Smartlook compare to FullStory?
FullStory offers deeper enterprise-grade search and segmentation across recordings at enterprise pricing. Smartlook is positioned as a more accessible, mid-market option with strong mobile support.
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